Challenge
- Development of a utility’s B2B segment
- Structuring the portfolio
Action
- Development of brand-defining communication
- Visual identity (iconography)
- Verbal identity (nomenclature, benefit-oriented argumentation)
- Brand roll-out in different communication channels (advertisements, literature, dialog marketing, website)
Challenge
- Brand strategic positioning of the company as a precondition for the European market entry
- Structuring the portfolio
Action
- Development of brand-building communication
- Visual identity through warm colors and their life-emphasizing symbolism
- Verbal identity: life-affirming tonality and style
- Launch at the Paris trade fair
- Brand roll-out in different communication channels
Deutschland GmbH
Challenge
- Strategic brand positioning of the company in a highly competitive environment
- Positioning the company as a leading player in analytical instrumentation
Action
- Development of brand-building communication integrated in a holistic European communication concept
- Visual identity and verbal identity market-specifically interpreted within the framework of the European activities
- Planning and continuous development of the company’s appearance on leading trade fair in the German-speaking region
- Brand roll-out in various communication channels: share-of-voice in German press; white papers; trade fairs; advertising campaigns
Europa GmbH
Challenge
- Positioning the company as a leading player in analytical instrumentation
Action
- Development of consistent brand-building communication
- Consultancy and further development of value-adding propositions
- Visual identity by building a self-similar look & feel of all analog and digital communication tools
- Verbal identity through the use of an emotional tonality
- Short List of the GWA Professional Award for B2B Communication
- Brand roll-out in various communication channels: Europe-wide customer magazine in English and German; public relations; contributed articles; literature; advertising campaigns for corporate and products; 50th anniversary book; development, realization and roll-out of corporate measures; logos