When a company pulls ahead of the competition, develops momentum through innovation and communication and increases brand awareness, the company must have done something decisively different.
That's right! They have brought pilots on board - the Markenmannschaft brand team.
Full speed ahead for your brand
The Markenmannschaft makes brands …
… distinguishable through the development and definition of a value-adding unique position in order to assert claims on the market
= Positioning identity
… understandable through brand-building communication (claim/slogan, brand language, tonality, argumentation, etc.)
= Verbal identity
… visible in order to convince the employees and the target group (logo, appearance, color scheme, imagery, typography, etc.)
= Visual identity
Provide for triple thrust:
Located in the academic environment of the Berlin University of Applied Sciences, IMM has so far positioned over 400 brands applying the jointly developed brand genome method.
Günter Käfer
IMM – Institut für Marken und Medien
Positioning identity
Located in the academic environment of the Berlin University of Applied Sciences, IMM has so far positioned over 400 brands applying the jointly developed brand genome method.
m/e has a proven track record of transferring B2B brands and their assets to new geographic markets. From Germany as well as to Germany. And to bring them into perception through verbal identity.
Ralf Weber
m/e brand communication
Verbal identity
m/e has a proven track record of transferring B2B brands and their assets to new geographic markets. From Germany as well as to Germany. And to bring them into perception through verbal identity.
Winner of numerous design, innovation and brand awards for his work, Andreas Gantenhammer gives brands an unique character through visual identity.
Andreas Gantenhammer
gantenhammer Werbung & Design
Visual identity
Winner of numerous design, innovation and brand awards for his work, Andreas Gantenhammer gives brands an unique character through visual identity.
Why triple thrust?
Because economies and societies are changing
Economy and society are challenged to define new coordinates regarding market structures, variety of offers, communication, dealing with different target groups, economic efficiency and sustainability. Digitalization also gains a new transparency. Diversity and gendering demand a new perspective on appreciation.
How do companies deal with this?
By providing confidence where there is uncertainty: with employees, with customers, in markets. More than ever, it is important to communicate how companies and their services generate added value for them.
How do companies implement this?
In order to deal with change, highest possible profitability provides focusing, in which companies
- precisely define what they stand for and for which benefits
- find a clear positioning
- define their content and attitudes.
Today, these three points must be named even more concretely than before.
B2B companies often stop at defining their competence; they miss the opportunity to specify and communicate their value-added claim and benefit.
Value-adding visibility
It gives the B2B brand communication impact and recognition in image and word. Through visual and verbal identity. As a basis for our work, we first define the company's unique position, its positioning identity. And thus create the currency for B2B brand communication.
Why the Markenmannschaft?
"Full speed ahead!" The Markenmannschaft merges target-oriented services in the best possible way: It offers the seamless process chain, from brand strategic positioning, concept phases, creation and media to the implementation and realization of the individual means of communication: advertising, PR, digital, trade fair activities.
The Markenmannschaft provides impact, diverse experience and perspectives, as well as the flexibility to select the appropriate talent to achieve the client's goals.
What do you get from the Markenmannschaft?
The Markenmannschaft provides structured brand development. It delivers brand strategy and brand communication with clear, precise messages based on visual and verbal identity.
Who does the Markenmannschaft work for?
Our way of working is based on many years of experience and expertise in strategy and communication for B2B companies and their technologies – laboratory and medical technology, automotive, packaging and logistics, energy, e-mobility, construction, high-tech, economic development, and many more.
Markenmannschaft
international
We have a profound history of international projects and the know-how to successfully transfer the strengths of a corporate brand to new foreign markets. For medium-sized and large companies alike.
How does the
Markenmannschaft work?
We work reliably, quickly and goal-oriented. Each of our specialists contributes with expertise and experience to the success of the projects. The bundling of this multidisciplinary knowledge with our competence network are the basis of the success of our work.
Trial course
All success stories and case studies started with an initial consultation and exploratory meeting! With an introduction to the Markenmannschaft and some references showing what other companies have already achieved with us. With the exploration of your goals and what your company brings along to achieve them.
We listen carefully to you and then develop a navigation course with you. With impartiality, with intuition and inspiration, but also with experience and skills.